industrial ai scale-up challenges
McKinsey’s Hidden 2026 AI Warning: Will It Gut **Consumer Tech Brands**?
Yes, consumer tech brands risk being gutted by 2026 if they stay stuck on AI fluff - McKinsey warns that 68% of AI spend will move from marketing demos to core industrial applications by 2026, forcing a shift from novelty to revenue-critical systems. The 2026 Pivot: Generative AI Business Applications